About Fashion Oxygen

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My Journey in Fashion: From Passion to Purpose

From a young age, I was immersed in the world of garments. Growing up in a family that ran a garment business, I was surrounded by fabrics, designs, and the process of making clothing every day. I touched the materials, saw the work behind every stitch, and became fascinated with the art of fashion. This early exposure ignited a passion for fashion that would stay with me for life.

The experience was eye-opening. I realized I had a genuine passion for the process—helping brands take shape from scratch and supporting them through the complexities of production. That was when I decided to step into the business world on my own. I started a trade business, helping many emerging brands with their production needs in China. My goal was simple: to provide high-quality manufacturing support and grow alongside these brands.  

However, as the years went by, I noticed a significant challenge emerging. Many of my clients wanted to start small—building their brands with limited quantities—but most factories only accepted large orders. This left many aspiring entrepreneurs stuck, unable to get their ideas off the ground. This gap in the market pushed me to make a bold decision: I decided to set up my own factory.

By starting my own facility, I could cater to smaller brands and support those with big dreams but limited resources. I wanted to share my years of experience, especially in the underwear sector, to help these brands avoid common pitfalls and set them on the right path. The results have been nothing short of inspiring. Many of my clients have grown into successful brands, and I’ve had the privilege of being there from the very beginning, supporting them every step of the way.

Looking back, I’m incredibly proud of the work we’ve done together, helping so many brands realize their dreams. The journey has been both rewarding and fulfilling, and I’m excited for the future. I will continue to help aspiring entrepreneurs, guide them through the complexities of production, and be a part of their growth and success. Fashion is my passion, and it’s a privilege to support others in making their brand dreams come true.


Sara LIU
Founder & CEO of Fashion Oxygen

Our Values

Passion for Fashion

We believe in the power of fashion to inspire and connect people. Growing up in the garment industry, we developed a deep love for fabrics, designs, and the process of creating clothing. This passion drives everything we do—from helping brands find their unique voice to delivering high-quality products.

Empowering Entrepreneurs

We exist to support small brands and entrepreneurs who dream big. Recognizing the challenges that come with starting a brand, we provide tailored solutions for smaller production runs, helping creators overcome the obstacles they face when factories only cater to large orders. Our aim is to turn their vision into a reality, no matter the size of their dream.

Collaboration and Growth

We see ourselves as more than just a factory or a service provider. We are partners in the growth of our clients’ brands. From inception to production, we work hand-in-hand with each customer, ensuring that their journey is smooth and that they stay on the right path. We grow together—when our clients succeed, we succeed.

Experience and Expertise

With years of experience in the fashion and garment industry, particularly in the underwear sector, we bring a wealth of knowledge to the table. We guide our clients through every step of the process, offering expert advice and solutions. Our goal is to equip our clients with the tools they need to thrive in a competitive market.

Quality and Integrity

We hold ourselves to the highest standards of quality, ensuring that every product we produce meets the expectations of our customers. Our factories in China follow strict quality control processes, and we never compromise on craftsmanship. Integrity is at the core of our business—we build long-lasting relationships based on trust and transparency.

Innovation and Adaptability

The fashion industry is constantly evolving, and so are we. We embrace innovation, not only in the products we create but also in the way we do business. We stay ahead of market trends, adapting to new technologies and production methods to provide the best solutions for our clients.

Customer-Centric Approach

Above all, our clients’ satisfaction is our top priority. We listen to their needs, understand their goals, and work tirelessly to exceed their expectations. Our commitment to customer service is unwavering, and we are always available to provide support and guidance whenever it's needed.

Our Team

Design Team

A professional team with an international vision, good at combining brand culture with trendy elements to provide customers with unique design solutions.

Production Team

More than 200 skilled workers, equipped with advanced equipment, ensure efficient production and high-quality delivery of each product.

Customer Service Team

Exclusive account managers accompany the entire process from demand matching to order completion to ensure barrier-free communication and more considerate service.

fashion oxygen

SINCE 2014 , Underwear Expert